Tag Archives: PR professionals

Lesson Learned

As my last public relations course of my undergraduate career comes to a close, I want to share with you 10 things I have learned about PR this semester. PR is a fast-paced field, and I do not think students and professionals can ever know enough about it, but here is just a glimpse of the knowledge I gained this semester:

  • It is important to study up on local, state and federal laws. PR practitioners must know how to protect themselves, as well as their clients.
  • Research is an essential part of any PR strategy, especially when it comes to knowing one’s audience.
  • PR professionals must listen: to their clients, to media outlets, and to what customers and others are saying on social media.
  • PR is a diverse field, and students should use college as a time to determine whether they want to work in a firm or departmental setting post-graduation.
  • Social media management is a requirement most PR practitioners must be able to fulfill within the workplace because of the integral role it plays within the field.
  • Not only do PR professionals need to conduct research, but they also must have a system for measuring their success.
  • Matching an audience with the appropriate media medium is key to communicating any message.
  • Despite the common misconception that PR practitioners should hold press conferences with the media often, THINK Public Relations recommends that they should not.
  • Many PR professionals are fighting for the field to implement a licensing requirement.
  • Experience is crucial. PR students should take advantage of professional organizations, training programs and internships.

If you are a PR student, what have you learned this semester? If you are a PR professional, what are some of the key lessons you have learned throughout your career that you think PR students need to know?

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Professional Development isn’t just for Professionals

Even though I’m partial to the Florida Public Relations Association (FPRA), I thought it was still important that I write a post about how important it is for students to be involved in the organization.

FPRA is the U.S.’ oldest PR organization, and composed of 1,500 student and professional members. There are 15 professional and 11 student chapters across the state of Florida. FPRA is largely made up of PR professionals, but through personal experience, I’ve found that there are numerous benefits that PR students can reap from being involved in their local chapter, including:

  • access to a state-wide job bank
  • networking opportunities at meetings and chapter-related events
  • internships and jobs resulting from networking opportunities
  • access to professional development events
  • mentoring by seasoned professionals
  • a competitive edge when applying for jobs
  • leadership opportunities
  • possible scholarships and awards
  • resources for preparing for accreditation and certification tests
  • opportunities to volunteer in the community and gain experience in the field

If this ongoing list isn’t enough to convince you as a student, or even professional, to join FPRA, I don’t know what will. Deciding to get involved with FPRA has been one of the best choices of my college career. If you’re a Southeastern student and interested in learning more about FPRA, send an email to fpra@seu.edu.

If you’re a member of FPRA, what are some other benefits students can receive? What has been your personal experience with FPRA? I’d love to hear.

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Filed under Southeastern University Coursework