Embracing the Melting Pot

It’s no secret that America is known as a melting pot, composed of people of various religions, ethnicities and cultural backgrounds. The culture of the United States has drastically changed as its demographics have varied throughout the decades.

Despite the cultural richness the melting pot has caused America to experience, it poses several challenges for public relations practitioners.

One of the first steps in creating a public relations strategy is to identify the target audience. More and more segmented audiences have developed, so it has become harder for public relations professionals to distinguish and include the right groups in their list of target audiences. Since it’s harder for public relations practitioners to identify those audiences, it’s even harder for them to determine how best to communicate their message to them. They must conduct research regarding what types of media their audiences use and how they’re using it.

Image Credit: “Boiling potatoes, steaming pot” by Jo Christian Oterhals

Once public relations professionals pinpoint their audiences and learn more about them, they may also face the challenge of recrafting their message in a way that makes sense to them based on their values, backgrounds, etc.

The best solution to both challenges is research: researching the country’s demographics, researching media usage, researching cultural backgrounds and values, and the list goes on and on.

There’s no doubt that public relations practitioners will continue to face these problems in the future as the demographics of the United States continually evolve. But on the bright side, there’s never a dull moment in public relations.

Advertisements

1 Comment

Filed under Southeastern University Coursework

One response to “Embracing the Melting Pot

  1. Pingback: Lesson Learned |

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s