It may not have seemed like a crisis to Target, but it sure did to the rest of the world, especially after the buzz following Chick-fil-a’s restatement of their views on marriage. This summer, Target released a new same-sex marriage wedding registry advertisement. Several media outlets, like the Huffington Post, picked up the story. There was positive feedback about the ad from LGBT, while others found it fishy after Target decided not to sell Frank Ocean’s new album and the revealing of its financial support of an anti-gay marriage candidate.
There aren’t any press releases or statements on the company’s online newsroom regarding the ad. The same goes for its social media profiles. Whether Target thought silence was the best policy or that the ad release wouldn’t be a big deal, I’m not sure. But more often than not, I think saying something is better than saying nothing at all and letting others speak for you.