John Donne was right when he said no man is an island. The statement rings true for companies, too. Without their publics, businesses wouldn’t be able to survive. There are a number of different people groups who make it possible for companies to provide their services and sell their products.
For Target, there’s a variety of publics that has made the “Expect More, Pay Less” dream a reality. Its publics include:
- Customers: families, single moms, single dads, college students, singles, teens, senior citizens, grandparents
- Employees: cashiers, department (electronics, beauty, etc.) workers, managers, executives, vice presidents, presidents, CEOs, chairmen, financial officers
- Investors: individuals, others businesses
- News Media: newspapers, radio stations, television stations, magazines, social media sites