Content Rules :: Chapter 1

In one of my last posts I shared with you a presentation I gave on Content Rules. I loved the book so much that over the course of the next few weeks, I’ll be sharing what stood out to me in each chapter. I hope you learn as much as I did and that you’ll decide to purchase the book to have a copy of your own.

I’m kicking off the series with a few take-aways from chapter 1:

Image Credit: “1” by Leo Reynolds.

  • Why are companies like Kodak and Sears…bothering to invest so much in online content? Because it’s both efficient and increasingly imperative that companies create online content as a cornerstone of their marketing.
  • Your key to igniting sales is to create online content and optimize it so that it appears on the first page of search results when your customers search for you or the products or services you sell.
  • Content is a broad term that refers to anything created and uploaded to a web site: the words, images, tools, or other things that reside there.
  • Done right, the content you create will position your company not as just a seller of stuff, but as a reliable source of information.
  • Unlike other kinds of marketing, content marketing “doesn’t have an expiration date,” Jay Baer says.
  • Regard your content as something¬† more: as something other than just words and images on a page– as an extension of your brand.
  • Engaging with people is how your company will survive and thrive in this newly social world.
  • Those who produce content like keyword-rich YouTube videos, blog posts, articles, and so on, consistently show up on the first page of search results for their targeted keywords.

I hope you enjoyed this post. Check back next week to read about chapter two.


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