Baby, baby, baby…

Superbowl is one of the most popular events in history and the football game of the year. My heart belongs to college football, so I watch the Superbowl for the commercials. The company that created the following ad, my favorite commercial from this year’s Superbowl, has caught my attention during the past couple of Superbowl games and it’s easy to see why.

eTrade always manages to tell viewers what services the company offers without losing viewers. The above commercial was obviously targeted at people who are in need of retirement plans. There’s something about including a baby in an ad for investment and banking services that makes the topic relatively bearable to think about.

I did a little research and found that the agency behind the creation of the first eTrade baby commercial didn’t know if the idea would be a flop or a success. Superbowl XLII was only the beginning of the reputation eTrade would gain as a result of what is now known as the notorious “eTrade babies.”

Not only has eTrade used the babies to create hilarious commercials that captivate any audience, but also to brand the company. Surely the commercials are what comes to people’s minds when they hear “eTrade.”

Below are a few of my other favorite eTrade commercials:

What as your favorite Superbowl XLVI commercial? Do you think it’s time for eTrade to retire their baby commercials? What companies are you looking forward to seeing commercials from during next year’s Superbowl?



Filed under Southeastern University Coursework

3 responses to “Baby, baby, baby…

  1. emmyjoy

    My favorite was the M&M commercial advertising their new brown chocolate shell. I thought it was cute and witty. The eTrade commercials were funny as well and at the top of my list. I think their commercials are ones that peoples look forward to watching when a new one comes out. In a sense they branded their commercials by using the babies. I think if they stopped viewers would be disappointed.

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