With the emergence of social media appeared the issue of social media monitoring. Some PR pro’s are against it, while others are for it. So, what’s the big deal?
On the pro-social media monitoring side, social media monitoring can assist the government in finding suspects in criminal cases and eliminating bullying. It can also help companies to see who’s viewing their material, at what time, and how often, which helps them to better brand and advertise themselves and their products.
The naysayers of social media monitoring claim that it is an infringement on the right to privacy. It can be scary to think that there is surveillance of every move made on the Web, especially since there are laws and rules in place to protect citizens of the United States.
Even though I can see the value of social media monitoring, I don’t think those benefits outweigh how strongly I feel about the rights United States citizens have to privacy. I think there are many other ways that the government keeps an eye on the activities of Americans that social media doesn’t need to be included in that category. At the same time, social media monitoring was inevitable and I’m not so sure that there will be any stop to it seeing as how it has already begun. This will definitely be a hotly debated issue among government officials, PR pro’s, social media gurus, lawyers, and many others for years to come.
What do you think? Is social media monitoring ethical or not? What do you think can be done about this problem? How will this issue change, if any, in the future?