The day of love is quickly approaching. The holiday sections at Target and Walmart are filled to the brim with teddy bears, heart-shaped chocolate boxes, fake roses, valentines to send to school with the kiddos, and many other cheesy gifts that seem to keep appearing year after year. Husbands take their wives out to dinner, girlfriends have a chick-flick marathon, the cute little girl in Mrs. Smith’s kindergarden class gets a note from the boy two chairs down…all of this hustle and bustle for just one day, but I think there’s a few valuable lessons to be learned by PR students and pro’s:
- Start a conversation– One of the best ways to learn more about the field is to ask questions and talk with those who have years of experience. You can’t build new relationships if you don’t put yourself out there and are willing to jump in the conversation. At the same time, if you don’t have anything meaningful to say, don’t say anything at all. When it comes to blogging, it’s better if you post something fresh and new than something that’s already been said.
- Build relationships– You want to get on the good side of journalists and PR pro’s. When it comes to getting your press release distributed and story covered, you want journalists to be excited to see an email from you in their inboxes. Also, PR pro’s talk. They do it for a living so they’re exceptionally good at it. That being said, don’t burn any bridges. If you want a job after graduation, start showing PR pro’s in your area that you’re willing to go the extra mile and you really want a career in PR, not just a job so you can pay off your student loans.
- Love the one you’re with– Not only is it important to build relationships, but you also have to nurture them. Keep in contact with the person who let you shadow them for a day or gave you an internship when you were in desparate need. They’ll be valuable resources and good references for future career endeavors.
What’re your Valentine’s Day plans? What else can PR students and pro’s learn from this holiday?