Lessons for PR Students & Pro’s: Valentine’s Day Style

The day of love is quickly approaching. The holiday sections at Target and Walmart are filled to the brim with teddy bears, heart-shaped chocolate boxes, fake roses, valentines to send to school with the kiddos, and many other cheesy gifts that seem to keep appearing year after year. Husbands take their wives out to dinner, girlfriends have a chick-flick marathon, the cute little girl in Mrs. Smith’s kindergarden class gets a note from the boy two chairs down…all of this hustle and bustle for just one day, but I think there’s a few valuable lessons to be learned by PR students and pro’s:

Image Credit: “XOXOE” by Megan Walker

  • Start a conversation– One of the best ways to learn more about the field is to ask questions and talk with those who have years of experience. You can’t build new relationships if you don’t put yourself out there and are willing to jump in the conversation. At the same time, if you don’t have anything meaningful to say, don’t say anything at all. When it comes to blogging, it’s better if you post something fresh and new than something that’s already been said.
  • Build relationships– You want to get on the good side of journalists and PR pro’s. When it comes to getting your press release distributed and story covered, you want journalists to be excited to see an email from you in their inboxes. Also, PR pro’s talk. They do it for a living so they’re exceptionally good at it. That being said, don’t burn any bridges. If you want a job after graduation, start showing PR pro’s in your area that you’re willing to go the extra mile and you really want a career in PR, not just a job so you can pay off your student loans.
  • Love the one you’re with– Not only is it important to build relationships, but you also have to nurture them. Keep in contact with the person who let you shadow them for a day or gave you an internship when you were in desparate need. They’ll be valuable resources and good references for future career endeavors.

What’re your Valentine’s Day plans? What else can PR students and pro’s learn from this holiday?

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5 Comments

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5 responses to “Lessons for PR Students & Pro’s: Valentine’s Day Style

  1. Cute post! I agree with all of your points, especially the third one of continuing to nurture the relationship. Once you build that relationship, you can’t just drop off the face of the earth! I think another thing that PR students and pros can learn from Valentine’s Day is to PLAN! You need to plan ahead your gift and night with that special someone (especially if you are going to be going out to dinner! God Bless you if you don’t have reservations). In the world of PR, we need to be planners so that we don’t get so overwhelmed and we can manage our time.

    • I didn’t even think of the planning part, but that is so true. PR pro’s have to be ready at any time to deal with a crisis. They also need to schedule what tasks they need to do and when so they meet deadlines and don’t find themselves in a bind. Good thinking!

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  3. Dear goodness, how do you find all these insightful and helpful ideas?! In all honesty, you have great stuff here. So where do you get these ideas? I just love this post and it’s advice. I really love the point about how to be an effective blogger, not to say what’s already been said; simple concept but super effective. Thanks for your voice here on WordPress, as a fellow blogger and friend. Keep it up.

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