PR for Nonprofits

There is an immense amount of books that have been published about PR. One of my goals this summer was to read a few of them. I recently checked out The Public Relations Handbook for Nonprofits by Art Feinglass from my local library since I would love to one day plan events for people who can’t afford them in addition to having a job in the for-profit sector of PR. I’ve decided to write posts that contain information that sticks out at me as I read through this book in hopes of helping others learn more about non-profit PR in a timely manner. Here are my takeaways so far:

  • Nonprofits have important missions to accomplish; effective PR can help them do it.
  • To create an effective PR plan, every nonprofit, whether large, small, or somewhere in between, must be very clear about who it is trying to reach
  • If you don’t know what you’re trying to accomplish, you will have no way of measuring success or failure and no way to make needed adjustments to your plan.
  • It has been said that a plan is a dream with a deadline. A PR plan is a series of very specific deadlines, a plan that enables a nonprofit’s dreams to become reality.

Image Credit: Tower Books

  • The basics of PR are fairly simple and straightforward. PR does not have to consume inordinate amounts of an organization’s time or money. Public relations can help an organization achieve its goals.
  • When you are brainstorming, any idea, no matter how seemingly silly or illogical, can be put forward without fear of ridicule. Most of the ideas people come up with are unworkable. And that’s fine; that’s what is supposed to happen in a freewheeling brainstorming session. But among all the impractical ideas are always several that are actually pretty good. Unconventional, perhaps, maybe even weird, but good nonetheless. That is what comes from thinking “out of the box.”
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