According to the sixth edition of Public Relations Writing and Media Techniques by Dennis L. Wilcox, infographics are “computer-generated artwork used to display statistics in the form of tables and charts.”
A blog post entitled “Are Infographics the New Slide Shows?” by Kyle Austin (which can be found at the RaceTalkBlog) reports that “infographics are quickly becoming a media and public relations industry buzz word / topic. Why you ask? Two major reasons. As corporations continue to shift into their role as media companies and content curators, they’re realizing the opportunity to package interesting data to the media and consumers in new ways. More importantly, media organizations and editors are now focusing on finding new ways to engage their readership. Infographics happen to solve both of these problems by packaging data in a way that makes it both engaging and easy to read.”
Infographics provide visual appeal to an article and can portray the main point of the content. The eyes of readers are drawn to images and graphics and hopefully those depictions will express the message that writers are trying to communicate.
The client I have been “conducting PR for” this semester (the Dick Pope/Polk County Chapter of the Florida Public Relations Association) would benefit from infographics by attracting more readers to their website and encouraging a greater number of members to read through emails sent out regularly that contain chapter updates.
- Stat Planet
- New York Times’ Visualization Lab
- Many Eyes
- Google Public Data
Using Wordle, I created the infographic below for the definition of infographics that the sixth edition of Public Relations Writing and Media Techniques provides: