TOW #12: PR/Marketing Podcasts

Podcasts are readily available and easy to access unique learning tools for students, parents, professors, and professionals to gain more knowledge on an array of topics.

For this particular topic of the week, I listened to three podcasts. This post is a summary of the information and tips I learned from those podcasts.

Image Credit: “Modified Podcast Logo with My Headphones Photoshopped On” by Colleen AF Venable

-Some people may be using social media just as another avenue to advertise themselves or the business they represent. This is known as “corporate brand presence” because their Twitter accounts, etc. are run by five or six people, not one person. In turn, clients may not be as forgiving in regards to social media blunders.

-Clients need to be educated on what matters and what’s going on. They need to see how the company they are doing business with is an investment, not an expense.

-Time and timing are important, especially in the public relations field. Most of the time, public relations practitioners move fairly quickly.

-It takes confidence to start a new business.

-The public relations field is a service industry. Clients come, and clients go. Public relations professionals need to be able to react quickly and efficiently, as well as build themselves and the company they represent back up again when a blow hits.

-The unexpected is called the unexpected for a reason, but try to find a way to prepare for it.

– Be careful what you tweet because anyone can see it!

-Social media is essential to the communications field.

-Those just starting out in public relations should know that they don’t know. They should be willing to gain great amounts of experience and knowledge, as well as have others give them feedback about their progress. They have to deal with the learning process to reach the successes. They must also be committed to challenges and be able to handle others pushing them.

-Use pitches that are targeted because they will reach more people.

-In regards to bad pitches: they themselves become the story.

-Stories contain three things: an idea, someone to attribute a position to one way or another, and statistics.


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