Press releases play an integral role in the lives and careers of public relations professionals. Writing press releases can sometimes be a tedious process, while at other times seems like second nature. Public relations professionals can play many roles and more than likely, are always active with various projects. Therefore, tips from professionals such Mickie Kennedy, founder of eReleases, is valuable when it comes to saving time AND attracting the attention of the media. Here are six tips given in the article, found on PR Daily’s website, on how to write press releases in fifteen minutes or less:
• Keep a list of ideas. Jot down ideas for news stories whenever you think of them. Don’t have any good ideas? Having a list of good ideas ready to go can save you a lot of time when you sit down to write.
• Stay on point. You’re not writing an epic. You’re writing a press release. Press releases should be focused and on point. Focus on getting the story across as clearly as possible in the fewest number of words.
• Outline your press release. Before you start writing your press release, create a basic outline of the main points you need to cover. This can be in bullet-point form. This will help keep your writing focused, so you don’t waste time trying to figure out what to write about or writing fluff that will later get edited out.
• Write when you’re inspired. I don’t know about you, but I have to be in the right mood to write effectively. If you’re not inspired, you’ll have a hard time cranking out that press release in three hours, much less 15 minutes.
• Recycle old information when possible. No, I’m not saying to issue the same press release over and over. However, there will be general information about your company and products/services that will probably go in multiple press releases. Keep this basic information handy so you can quickly recycle it when needed.
• Edit later. A lot of writers waste time trying to edit their press releases as they write them. Don’t do that. It kills your writing flow. Focus first on getting everything typed; edit later.
For more information on press release, view the following video.