Twitter has rapidly become a trending topic and tool in the world of social media. There are a number of articles that can be found just through Google alone that explain why social media users should add Twitter to their list of daily to-do’s. That being said, I was shocked to find a blog post by Brooke Nolan of PR Tips that gives “10 reasons NOT to be on Twitter.” Her logic is as follows:
1). You don’t have the time
One tweet a week is going to achieve nothing – it needs consistency, not complacency. If you don’t have the time yourself then create a team of ‘tweeters’ who can help create and post content. Vodafone does this particularly well –and signs off with initials which is a nice touch.
2). You have nothing to say
No one cares that you can’t get the kids to sleep or that you’re off to buy a chocolate bar (unless you’re planning on buying them one too). Think about what you’re saying – does it give value? The odd personal or sales tweet is fine but you also need to source third-party articles, and multi media – videos, SlideShare presentations, and podcasts. Build up a bank of websites suitable to your sector which you can draw on for content – useful for when you have nothing to say yourself that day!
3). Your customers aren’t there
If you sell microwaves would you go to a networking event for baby clothes retailers? No – because your audience isn’t there. You know your industry well enough (or should do) to know if your clients and customers are on social media. If not, why bother?
4). You don’t bother listening
You want to tweet but you don’t want to listen. Not good. Run searches for your brand and industry and respond where you can.
5). You ignore everyone
I’ve seen some classics of this the last few days. It’s basically like someone saying hello and you, at best, ignoring them and, at worst, saying ‘p*ss off’. Check your DMs and @ messages everyday and reply! RTs you can get away with although I always think it’s nice to say thanks if you can.
6). You’re not ready to let go of the approval process
If you’re going to outsource your tweeting or leave it to the marketing department you HAVE GOT TO LET GO OF APPROVAL!!! Twitter should be about instant engagement and speaking to real people – not track changes and streams of amendments. A good approach is to set out a social media policy stipulating tone and content. If there are any tricky situations – that’s where approval becomes necessary.
7). You aren’t going to evaluate
There’s still lots of talk about ROI in social media – but as a minimum at least track the rise in followers, RTs, @ mentions and DMs, as well as clicks on the links you’ve posted (check out Hootsuite which creates some great graphs).
8). You’re doing it because you feel you should
If you’re only on Twitter because everyone else is then is it really worth it? Because the likelihood is that you’ll certainly not be spending the time and effort on it that it needs to work.
9). You’re not willing to wait
It takes time. Loooots of time. Not seen a return in three months? It’s really not surprising – it’s those who persevere who will see results.
10). You can’t take anyone seriously who speaks the Twitter language
If you hear someone saying the words ‘Twitter’ ‘Tweet’ ‘Tweeters’ etc, and you instantly think the word ‘tw*t’ then the whole thing probably isn’t for you! In fact I’ve had a fair few conversations with people where part of the reason they aren’t on Twitter is because it ‘sounds ridiculous’. Which, you can’t argue – it really does.